By Pet Pro Supply Co. Featured Veterinarian,
Dr. Shadi Ireifej DVM DACVS
Co-founder and Chief Medical Officer at VetTriage
Veterinarians ought to offer their clients all options, including the very best and most expensive – and let clients decide for themselves.
Those who sell a product or a service will likely judge their clients or customers, regardless of whether they do this consciously or subconsciously (likely both). Let’s explore this seemingly surprisingly complex issue and its impact on veterinary care.
What we mean by “judging”
Being a veterinarian myself, I will focus this discussion towards and about veterinarians. Like it or not, veterinarians are salespeople. We sell products and we sell services. Our success comes from our clients purchasing such products and services. This is as true for the veterinary field as it is for any type of business.
We judge clients based on their appearance, mannerisms, words spoken and so on. We may do this consciously or subconsciously, innocently or maliciously, appropriately or inappropriately. Our pre-emptive judgment on clients then affects our actions and thoughts as doctors. For instance, doctors will hold off on offering certain products and services and push for other products and services based on this judgement. Since the majority of pet owners are not medically trained, most clients are unaware of what they are not being offered, or why they are being pushed towards other options. Further, because the pet owner is unaware, the doctor does not…
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